Social Enterprise Hair Products
I was trying to search for a new shampoo when hitting the whole food since my hair is loosing by using the old one. I finally came out with this:
I like it when it claims on the bottle that: it’s a Togolese community cooperative, and 10% of all proceeds go back into the coop. Community-owned and run, part of Alaffia Sustainable Skin Care, part of its goal is to use indigenous African resources (in this case, shea butter) to enrich the economic lives of the local people rather than big corporations and such.
Apparently, it’s a social enterprise product. I used to considering setting up a social enterprise myself sometime in the future. But as a person have common business knowledge, I realize such a business requiring for clients with high moral standard and economic strength to support them giving up a cheap products for someone else’s (they don’t even know) good. For the business itself, the cost is too high to profit. Better for a owner with good economic situation (or even who has gain financial freedom) or who obtain high and strong moral standard.
Well…but the product actually works good on me and simple (only 5 ingredients). And my hair loose is eliminated. The product is non-scent which makes me feel it’s less industrial. As a client, I will stick to it. Maybe the business will profit for its good quality. Let see what will happen.
